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☆ Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95
▼ + stars: | 2024-05-11 | by ( Robert D. Mcfadden | ) www.nytimes.com time to read: +1 min

She put the “plop plop, fizz fizz” into Alka-Seltzer. She warned Benson & Hedges smokers that long cigarettes might pop balloons or set fire to beards. And from Niagara Falls to Broadway, she reached millions with her “I ♥ NY” campaign. Ms. Wells Lawrence was the first woman to own and run a major national advertising agency — Wells Rich Greene — and the first female chief executive of a company listed on the New York Stock Exchange. She was “arguably the most powerful and successful woman ever to work in advertising,” Stuart Elliott, who was then the advertising columnist of The New York Times, wrote in 2002 of Ms. Wells Lawrence, who sold her agency for $160 million (about $385 million today) and retired in 1990.

Persons: Seltzer, Benson, Mary Wells Lawrence, Katy Bryan, Ms, Wells Lawrence, Wells Rich Greene —, ” Stuart Elliott Organizations: Braniff, Alka, Hedges, New York Stock Exchange, The New York Times Locations: Niagara Falls, Broadway, Ohio, New York, London

☆ Planet Fitness is raising prices even as it warns customers are growing cost-conscious
▼ + stars: | 2024-05-09 | by ( Brandon Gomez | ) www.cnbc.com time to read: +3 min

Planet Fitness said it's hiking its base-level membership prices for new customers for the first time since 1998, even as the gym operator warns that customers are growing increasingly cost-conscious. Current members will continue to pay $10 per month "for the duration of their membership," Planet Fitness said Thursday alongside its quarterly earnings report. Planet Fitness also said it will start testing higher prices for its top-tier membership, known as the Black Card, this summer. Life Time members tend to be older, more affluent gymgoers, whereas Planet Fitness appeals to a younger, more budget-conscious consumer. The Street is bullish on a company turnaround from Planet Fitness' incoming CEO, Colleen Keating, who assumes the role on June 10.

Persons: Tom Fitzgerald, Craig Benson, Benson, Piper Sandler, Korinne Wolfmeyer, Colleen Keating Organizations: Time Holdings, White, Fitness

☆ Why is a South American beer brand going viral? The answer's simple: Star Wars
▼ + stars: | 2024-03-06 | by ( Alex Bitter | ) www.businessinsider.com time to read: +4 min

In 2003, the brand edited ads into a broadcast of the Star Wars trilogy. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementThe latest brand getting attention on social media isn't Stanley — it's a South American beer creatively edited into a Star Wars broadcast 20 years ago. On X, formerly known as Twitter, users started sharing clips from the original Star Wars trilogy last week. The clips look normal — until a bottle or can of Cerveza Cristal beer suddenly appears in the shot.

Persons: —, isn't Stanley — it's, Cristal, Obi, Wan Kenobi, Luke Skywalker, Wan, 🛸, ," the Organizations: Wars, Service, Star Wars Locations: American, Chile, pic.twitter.com

(AP) — LSU star forward Angel Reese, who has missed four games for undisclosed reasons, is rejoining the No. Reese had foreshadowed her return when she posted on social media a photo of herself inside LSU's basketball stadium, the Pete Maravich Assembly Center. The Tigers (7-1) won all of the games Reese missed, most of them by wide margins, and have not lost since dropping their opener in Las Vegas to then-No. Reese started LSU’s first four games, averaging 17 points and 10.3 rebounds as the Tigers went 3-1. Reese was LSU’s on-court leader last season, when the Tigers won the program’s maiden national title.

Persons: Angel Reese, Reese, Kim Milkey, ” Milkey, LSU’s, she’d, ”, gestured, Caitlin Clark, Jill Biden’s, Barack Obama, Joe Biden Organizations: — LSU, Tigers, Virginia Tech, Pete Maravich, Center, LSU, Southeastern, Texas Southern, Niagara, Cayman, Kent State, of Fame, Reebok, Michigan, Hawkeyes, Iowa, AP, womens Locations: BATON ROUGE, La, Southeastern Louisiana, Baton Rouge, Cayman Islands, Virginia, Las Vegas, Colorado, Iowa

☆ A woman is suing SharkNinja for claiming that its frying pan is made at temperatures hotter than the sun
▼ + stars: | 2023-10-28 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +5 min

SharkNinja says its frying pans have a stronger nonstick coating because they're made at 30,000°F. SharkNinja claims that its nonstick pans are manufactured under a maximum temperature of 30,000°F, which is almost three times hotter than the surface of the sun. The company says the super hot temperature ensures that the nonstick coating on its pans is more resistant than competitor pans made at lower temperatures. Brown purchased two 12-inch, nonstick frying pans made by SharkNinja in 2021, according to the lawsuit. As Brown's case unfolds, Mon said he's waiting to see whether SharkNinja will present evidence on additional foods they've tested.

Persons: SharkNinja, they're, —, Patricia Brown, SharkNinja's, Brown, Gonzalo E, Kelley Drye, Warren, Mon Organizations: Service, New, Court, NASA, Washington Post, National Advertising Locations: New Jersey, Danish

☆ Apple iPhone maker Foxconn being investigated in China as founder runs for Taiwan presidency
▼ + stars: | 2023-10-23 | by ( Laura He | ) edition.cnn.com time to read: +6 min

Hong Kong CNN —Taiwan’s Foxconn, one of Apple’s largest suppliers, is being investigated by authorities in China, according to state media. Foxconn, also known as Hon Hai Precision Industry, has iPhone factories in Guangdong and Henan, including the world’s largest in the city of Zhengzhou. The company’s listed unit in Shanghai, Foxconn Industrial Internet, plummeted by its daily limit of 10% on Monday. Terry Gou, Foxconn founder, announces bid for Taiwan presidency during a press event in Taipei on August 28. The crackdown came despite repeated calls from Chinese leaders to welcome more foreign investment to boost the country’s slowing economy.

Persons: Taiwan’s, Terry Gou, won’t, Foxconn, “, ”, Brock Silvers, Gou, Hai, ” Gou, Ann Wang, Lai Ching, — Hou Yu, Ko Wen, Zhang Wensheng, ” Zhang, Silvers Organizations: Hong Kong CNN, Global Times, CNN, Hai Precision Industry, Foxconn Technology, WPP, drugmaker Astellas Pharma, Kaiyuan, “, Apple, Communist, Taiwan, Democratic People’s Party, ih, Kuomintang, Taiwan People’s Party, Beijing, China’s Xiamen University, Financial Times, Shanghai, Economic Observer Locations: China, Hong Kong, Beijing, Guangdong, Jiangsu, Henan, Hubei, Zhengzhou, Shanghai, Taipei, Taiwan

In the sports world, betting and gambling startups have started the last two years raising fewer and fewer funding dollars. While funding is harder to come by, startups are also facing changes in the world of sports business and technology. Insider recently released a list of the top VCs investing in sports and asked their founders, CEOs, partners, and directors what they would tell startups trying to break through. Chris GroveKey investments: Acies Investments and EKG Ventures are focused on sports, gambling, and technology. When we invest in a tech company, we have four criteria.

Persons: Tom Loverro, Cole Van Nice, Chris Grove, Chris, you've, There's, Courtside, Tom Brady, Michael Strahan's, Meredith McPherron, Alex Rodriguez, Topgolf Callaway, Brad Farkas, Steve Ahern, Lance Dietz, Craig Thompson, Michael Proman, Proman, Wayne Kimmel, SeventySix, It's, Lloyd Danzig, Sharp Organizations: Elysian Park, Acies Investments, EKG Ventures, Courtside Ventures, of Sports, Elysian Park Ventures, Club, Kinetics, PGA of America, HBSE Ventures, KB Partners, Mindspring, Scrum Ventures, Ventures, Japanese, Boom Entertainment, SeventySix, Vegas Sports Information, Inc, Entrepreneurs, Sharp Alpha Advisors Locations: Chris Grove, Chicago

☆ GOP ad war hits $100 million as early-state campaign to stop Trump intensifies
▼ + stars: | 2023-09-06 | by ( Ben Kamisar | ) www.cnbc.com time to read: +4 min

Reporters watch Republican presidential candidate, Florida Gov. Scott Olson | Getty ImagesThe Republican presidential nominating fight just eclipsed $100 million in ad spending, as the GOP field burns money at a historic rate — and as the contenders illustrate their strategies to win the party's nod. Team Trump dominates national advertisingJust as former President Donald Trump is the far-and-away leader in national primary polling, his outfit is the clear leader in national television spending, too. MAGA Inc., the super PAC backing the former president, has spent $18.5 million so far on national television ads. "Trump's dominating the race," the narrator in one ad says as the text "Trump beats Biden ... dominates GOP field" is displayed on the screen.

Persons: Ron DeSantis, Scott Olson, Donald Trump's, There's, that's, Mike Rogers, Bob Barker, Alzheimer's, Donald Trump, Trump, Joe Biden, Trump's, Biden Organizations: Florida Gov, GOP, FOX News, Getty, Republican, NBC News, Michigan Senate, Republicans, Team Trump, Inc, PAC Locations: Milwaukee , Wisconsin, Iowa, New Hampshire —, South Carolina, steamrolling

☆ CBS announces Wendy McMahon to lead news in wake of Neeraj Khemlani stepping down
▼ + stars: | 2023-08-14 | by ( Liam Reilly | ) edition.cnn.com time to read: +2 min

New York CNN —Wendy McMahon was named president and chief executive officer of CBS News, the network’s local TV stations, and CBS Media Ventures, the company announced on Monday following the departure of Neeraj Khemlani as co-president of CBS News and stations. She will also oversee content licensing to TV stations and the division’s national advertising sales business. McMahon immediately named veteran journalist and executive at CBS News, Ingrid Ciprian-Matthews, president. I’m excited for the future of CBS News, our local stations and our valuable syndication franchises under her leadership.”On Sunday, CNN reported that Khemlani was stepping down after a little more than two years in the role. “I have some news to share today, and I don’t want to bury the lede,” Khemlani said in a memo sent to staffers Sunday.

Persons: Wendy McMahon, Neeraj Khemlani, McMahon, Ingrid Ciprian, Matthews, “, Wendy, ” George Cheeks, ”, Khemlani, ” Khemlani, I’ve, ” McMahon Organizations: New, New York CNN, CBS News, CBS Media Ventures, CBS, Sunday, CNN Locations: New York

☆ I was overworked, underpaid, and miserable at my last job, so I 'quiet quit' my new job. I refuse to be taken advantage of again.
▼ + stars: | 2023-07-26 | by ( Kaila Yu | ) www.businessinsider.com time to read: +6 min

Quiet quitting is about setting hard boundaries, they said. My version of quiet quitting is about setting hard boundariesMy work is remote except when I work weekend-event activations every few months. After editing LinkedIn to say I was open to other positions, a recruiter from my current job reached out. But after learning more about the position, I saw they had all the benefits my current job was missing. If I see an inkling of something similar happening at my current position, I'll proactively say, "Hey, this is crossing into someone else's role.

Persons: They've, It's, I've, We're, There's, I'm Organizations: Service, Eastern Locations: Wall, Silicon, Minnesota

☆ I do the bare minimum at work and set hard boundaries. After being taken advantage of by a previous employer, I don't owe my new job anything.
▼ + stars: | 2023-07-26 | by ( Kaila Yu | ) www.businessinsider.com time to read: +6 min

Quiet quitting is about setting hard boundaries, they said. My version of quiet quitting is about setting hard boundariesMy work is remote except when I work weekend-event activations every few months. After editing my LinkedIn to say I was open to other positions, a recruiter from my current job reached out. But after learning more about the position, I saw they had all the benefits my current job was missing. After working here for about nine months, I plan to stay long-term because I enjoy the employee-forward work culture, remote work, and camaraderie.

Persons: They've, It's, I've, There's, I'm Organizations: Service, Eastern Locations: Wall, Silicon, Minnesota

Critics have said such awards encourage frivolous lawsuits and excessive fees going to class action attorneys who may seek to benefit their own interests instead. The Supreme Court in 2019 sidestepped resolving a challenge to cy pres awards in a case involving Google. Conservative Justice Clarence Thomas, dissenting in that case, called cy pres settlements "unfair and unreasonable." Monsanto has called the group, which advocates against what it considers abusive class action procedures, a "serial objector to class-action settlements." The group said in court papers that further steps could have taken to distribute the settlement award to class members.

☆ Companies are selling us more stuff by telling us it's 'sustainable'
▼ + stars: | 2023-04-21 | by ( Catherine Boudreau | ) www.businessinsider.com time to read: +4 min

The federal government is updating guides around how companies can prove their environmental claims. Companies are advertising what they plan to do, such as addressing the climate crisis or using more recycled materials in their products. She pointed to a case BBB National Programs' National Advertising Division brought against the American Beverage Association, which represents companies such as Coca-Cola and PepsiCo. The beverage industry appealed the finding, arguing that the ad was intended to increase awareness that plastic bottles could be recycled. The National Advertising Division's appellate body upheld the original decision.

SYDNEY, April 17 (Reuters) - The lawyer for an Australian charged with foreign interference said his client had become "very worried" about two alleged foreign intelligence agents while living in Shanghai and returned to Australia after a decade-long career in China. Csergo is alleged to have accepted cash for writing reports, which Australian federal police say contained information about Australian defence, economic and national security arrangements. The Australian Security Intelligence Organisation had searched Csergo's laptop and WeChat accounts upon his return from Shanghai, the court was told. "The Chinese did not want it to be known they were making these inquiries and receiving these reports," Barko commented. Csergo, 55, appeared in court via video link from Parklea Prison where he is being held as a high security prisoner.

☆ UBS says this social media stock can rally more than 25% on plans to improve advertising
▼ + stars: | 2023-03-27 | by ( Alex Harring | ) www.cnbc.com time to read: +2 min

Pinterest could see big gains ahead as new leadership pushes the e-commerce platform to unlock untapped advertising opportunities, according to UBS. Analyst Lloyd Walmsley upgraded the stock to buy from neutral. Walmsley said Pinterest's partner monetization strategy began showing "rapid improvement" in the international space. The company has also seen an increase in ad loads stemming from improved ad density and relevance. Still, he said the company could benefit from a large global partner to help, while smaller local partners can provide additional support.

☆ Molson Coors told to pull Miller Lite ad that implies rival light beers 'taste like water'
▼ + stars: | 2023-02-26 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

Molson Coors has been told to pull an advert that implies rival light beers "taste like water." The NAD recommended that Molson Coors discontinue its 2022 ad promoting Miller Lite that said "light beer shouldn't taste like water. The 15-second spot shows a man cycling up a hill before stopping and pouring an "extremely lite beer" on himself. In 2019 AB InBev was sued by Molson Coors over a Super Bowl ad campaign highlighting the use of corn syrup in the brewing process for Miller Lite and Coors Lite. Molson Coors and AB InBev didn't immediately respond to requests for comment from Insider made outside normal working hours.

☆ Molson Coors needs to stop comparing rivals' light beer to water, regulator says, in a win for Anheuser-Busch
▼ + stars: | 2023-02-24 | by ( Avery Hartmans | ) www.businessinsider.com time to read: +3 min

Molson Coors should no longer compare its rivals' beers to drinking water, a regulatory body says. "We believe light beer should taste like beer, not water, and we are well within our right to share that belief," a spokesperson said. "We have appealed the NAD's decision and will proudly continue to make light beer that tastes like beer." The ad highlighted the fact that Anheuser-Busch's Bud Light isn't made with corn syrup, which Molson Coors said unfairly targeted Miller Lite and Coors Light. The court sided with Molson Coors, but a federal appeals court later overturned the ruling in favor of Anheuser-Busch.

☆ Molson Coors Told to Stop Saying Rivals’ Beer Tastes Like Water
▼ + stars: | 2023-02-23 | by ( Patrick Coffee | ) www.wsj.com time to read: +4 min

Brewer Anheuser-Busch InBev SA has scored at least a temporary win in the long-running battle over light beer brands’ marketing claims. BBB National Programs’ National Advertising Division, an ad-industry self-regulatory group, determined that Molson Coors Beverage Co. should stop marketing its light beer products by implying that those produced by rivals have little or no flavor. Molson Coors plans to appeal, according to Chief Communications Officer Adam Collins. A final decision in the Molson Coors case should come down next month, she said. In 2019, Molson Coors sued AB InBev over a Super Bowl campaign highlighting the fact that Miller Lite and Coors Light use corn syrup in the brewing process.

☆ (foto, video) Agenția creativă Piko din Moldova a luat marele premiul la un festival din Moscova, datorită campaniei Miliardului furat în 2014
▼ + stars: | 2020-12-07 | by ( Onixmedia Srl | Aleg Sa Mă Scufund În Oameni Ca În Mare | Fără Teamă Să Înot. | ) diez.md time to read: +1 min

(foto, video) Agenția creativă Piko din Moldova a luat marele premiul la un festival din Moscova, datorită campaniei Miliardului furat în 2014G8 (Great) este un festival al industriilor creative care are loc în fiecare an la Moscova, acolo unde anul acesta a participat și agenția de publicitate Piko , din Chișinău, care a fost premiată cu Grand Prix și 1 Gold pentru proiectul său „Banknote of the Stolen Billion”. La festival au fost înregistrate peste 1 200 de proiecte a industriilor creative, iar juriul a fost alcătuit din 55 de membri a celor mai de top agenții creative din lume. Echipa agenției Piko a participat la festival cu proiectul „Banknote of the Stollen Billion”, prima bancnotă de un miliard de dolari, care este un memento despre frauda și lipsa progresului de investigație a furtului miliardului din 2014 de la cele trei bănci din Moldova, bani care au devenit o datorie publică care trebuie returnați de fiecare cetățean până în 2041. De menționat este că agenția Piko reprezintă cea mai premiată agenție de publicitate din Moldova, cu peste 25 de premii internaționale și nominalizări la diverse festivaluri și competiții din domeniu, cum ar fi European Design Awards, G8 (greateight фестиваль креативных индустрий), Golden Award of Montreux, Lurzer’s Archive 200 Best Series și Cresta International Advertising Awards. Din luna octombrie, anul 2017, Piko a deschis primul său oficiu străin, în inima designului european, la Amsterdam.

Persons: Piko Organizations: Gold, Design, Golden, Best, International Advertising Locations: Moldova, Moscova, Great, Chișinău, Grand, Montreux, Lurzer’s, Amsterdam

☆ 11 cele mai interactive agenții de creație din Moldova
▼ + stars: | 2015-08-28 | by ( Onixmedia Srl | ) diez.md time to read: +11 min

Agenția a fost lansată în 2009 și se ocupă de tot ce implică creativitatea la maxim. De asemenea, agenția oferă consultanța sa în ceea ce privește organizarea evenimentelor. Fondată în 2003, agenția de creație Indigo Ogilvy face parte din rețeaua internațională de agenții de creație Ogilvy. În 2013, Target Creative a câștigat premiul I la CEE Regional MARKETING EXCELLENCE AWARDS 2012 în Zurich, care în fiecare an este organizat de către Kraft Foods (Mondelez International). Acest premiu a fost pentru prima dată acordat unei agenții din Moldova ce concura cu un număr mare de agenții din Europa Centrală și de Est.

Persons: Felicia, Piko, Churchill, Kiev ., Manuc Bei, ., Ogilvy, Coca Cola, Urban Post, Urban Organizations: Casei, Piko Creative, Creative, Global, Electric, Kiev International Advertising, Publicis, Crăciun Orange Moldova, Orange Advertising, Media, Studio Creative, Studio, Avon, Volkswagen, Agenția, Smart, Promomedia, Procter, Ogilvy, Indigo, Coca, Sun Communications, Sekana, Target Group, International, Target Creative, Microsoft, CEE, Foods, Urban, Green Hills Locations: Klumea, Germaniei, iimagine Chicago, Rosst Moscow, Kiev, Suedzucker Moldova, Publicis Moldova, Moldova, Mobiasnancă, Orange, Cricova, StarNet, de Economii, Dulcinella, Unifun, ASEM, Chișinău, Nesquik, Zurich, Europa Centrală, Est, Linella

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